Tsun Yuen

View Original

Luxury Basics

REDEFINING TRADITION WITH ASKET


See this content in the original post

Everything extra that takes away from the brand’s commitment to quality, transparency and honesty was entirely cut out from the process. Quality is strictly controlled and responsibly sourced. Every partner factory ASKET works with are proudly displayed on its webpage, detailing working conditions including employment hours and even average salaries. A transparent breakdown of its manufacturing costs and mark-ups are fully provided in pursuit of true honesty, not obscurely hidden away in the back notes of a 100 page financial statement.

In a world of fast fashion and unsustainable supply chain practices, ASKET is refreshingly conscious in its approach to casual menswear. Not only are they redefining traditional retail norms but they are carving a new path towards the future of ethical and sustainable fashion where luxury utilitarianism meets timeless minimal designs.

asket.com


ADDITIONAL READING 

See this content in the original post